Overview
- Starbucks and Peanuts said the Peanuts + Starbucks collection will arrive in participating stores worldwide on Tuesday, September 15, 2026, and will be sold while supplies last.
- The collection includes 10 collectible items such as a Snoopy‑shaped glass cup with a Woodstock straw charm, stainless steel tumblers, a 14‑oz ceramic mug, a 24‑oz glass, a Snoopy plush, a mini tote, a bag charm and enamel pins.
- Starbucks set the U.S. price for the Snoopy glass cup at $39.95 and will limit purchases of that piece to two units per customer to curb oversubscription and resale.
- For Latin America and the Caribbean the rollout pairs merchandise with four Peanuts‑inspired seasonal Frappuccinos named for Snoopy, Charlie Brown, Linus and Lucy, blending pumpkin spice with regionally tailored flavors.
- Starbucks previewed the campaign with a fully themed Avenida Revolución store in Mexico City to create shareable experiences, building on prior fast sellouts and the brand’s use of scarcity and nostalgia to drive foot traffic and secondary‑market demand.