Starbucks aims to eliminate disposable cups by 2030 in sustainability push

Starbucks plans to move away from disposable cups by 2030 to reduce waste and emissions.
The company is piloting programs for reusable cups and incentives for customers to bring their own.
Starbucks is working on developing more sustainable disposable cup options that use less material and are recyclable.
The shift faces challenges around changing customer behavior and developing the right technologies.
Starbucks' efforts could influence sustainable practices across the coffee industry.