Overview

• Starbucks has purchased new coffee farms in Guatemala and Costa Rica to study climate resilience and sustainability.
• The farms will focus on developing hybrid coffee varieties that thrive under changing climate conditions.
• Technologies like drones and mechanization will be tested to improve farm productivity and address labor shortages.
• The initiative aims to support small farmers by replicating and solving challenges they face due to climate change.
• Starbucks plans to expand this research model to Africa and Asia, covering all major coffee-growing regions.