Starbucks Acquires Coffee Farms to Combat Climate Change
The company expands its agricultural footprint in Central America to enhance coffee resilience against environmental threats.
- Starbucks has purchased new coffee farms in Guatemala and Costa Rica to study climate resilience and sustainability.
- The farms will focus on developing hybrid coffee varieties that thrive under changing climate conditions.
- Technologies like drones and mechanization will be tested to improve farm productivity and address labor shortages.
- The initiative aims to support small farmers by replicating and solving challenges they face due to climate change.
- Starbucks plans to expand this research model to Africa and Asia, covering all major coffee-growing regions.