Overview

• TruMoo's Star Wars blue milk, a vanilla-flavored 1% low-fat milk, will be available in grocery stores across the U.S. starting April 17, 2024.
• The product's release is part of Disney Consumer Products and Lucasfilm's March to May the 4th initiative, focusing on Star Wars villains.
• Previously only available at Disney theme parks, the new retail version aims to offer a more accessible and authentic experience.
• Fans have mixed reactions to the product launch, with some excited and others skeptical about its appeal.
• The original blue milk in Star Wars lore comes from banthas, but TruMoo's version is made from cow's milk and features natural vanilla flavor and blue color.