Star Wars Beer Ads Go Viral, Sparking Memes and Legal Battle

Early 2000s Cerveza Cristal commercials edited into Star Wars films resurface, leading to widespread online memes and a renewed discussion about unconventional advertising.

The internet has recently become obsessed with a series of early 2000s South American beer ads that were cleverly edited into Star Wars movies, sparking a wave of memes and jokes.
Originally aired on Chilean TV in 2003, these ads featured characters like Obi-Wan Kenobi and The Emperor interacting with Cerveza Cristal beer, replacing iconic moments in the films.
The viral resurgence of these ads has led to their incorporation into other movies, TV shows, and video games, expanding their presence beyond the Star Wars universe.
Lucasfilm reportedly filed a complaint against the ads for suggesting an official association between Star Wars and Cerveza Cristal, leading to a legal battle that Lucasfilm won.
Despite the controversy, the original ad campaign was awarded at the Cannes International Advertising Festival in 2004, and the recent meme trend has introduced Cerveza Cristal to a new generation.