Stanley's Limited Edition Tumbler Sparks Buying Frenzy

The TikTok-famous cup, sold out at Target, is now being resold for up to $300.

Stanley, the company known for its vacuum-insulated tumblers, released a limited edition Valentine’s Day collaboration cup with Starbucks, sold exclusively at Target stores, causing a frenzy among customers.
The new Stanley cups, which come in Cosmo Pink and Target Red, are already being resold on sites like eBay for up to $300, following confirmation from Starbucks that the cup will not be restocked.
The Stanley cup's popularity began on social media, specifically on TikTok, where users praise the product and its accessories. The term 'Stanley Cup' has over 52.7 million views on TikTok.
The Stanley cup is seen as a status symbol and a means of belonging to a community, according to consumer insights researcher Hannah Shamji.
Despite the current hype, some experts predict a decline in the Stanley cup's popularity as it becomes more ubiquitous and loses its status as a unique, scarce commodity.