Stanley Tumbler Craze Sweeps Nation, Sparks Shopping Frenzies and High Resale Prices

TikTok influencers, limited edition releases, and collaborations with brands like Starbucks fuel the popularity of Stanley's 'Quencher' tumblers.

Stanley, a 111-year-old company known for its sturdy, insulated beverage containers, has seen a surge in popularity for its 'Quencher' tumblers, with limited edition releases causing shopping frenzies and reselling for hundreds of dollars online.
The craze appears to have been fueled by a combination of the manufacturer's marketing strategy, collaborations with popular companies like Starbucks, designer colors, and a sense that ownership conveys status and exclusivity.
Stanley's popularity has been boosted by influencers on TikTok, where videos featuring the tumblers have garnered millions of views. The hashtag #stanleyquencher has accumulated more than 1 billion impressions.
The most sought-after Stanley cups are the Winter Pink Starbucks collaboration and the Cosmic Pink or Target Red from Target’s 'Galentine' collection, both of which swiftly sold out and are now reselling for significantly higher prices.
Despite the environmental benefits of reusable bottles, experts warn that the trend could be counterproductive if the tumblers are not being reused over and over, emphasizing the importance of follow-through after purchase.