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Stanley Tucci Unveils Playful TJ Maxx Ad Tied to ‘Devil Wears Prada 2

Tucci’s new spot underscores how the sequel blends fashion branding with commentary on AI‑era media.

Overview

  • Tucci revealed a TJ Maxx commercial that flips a quip from the sequel, joking he is a “tragically handsome actor” and a proud “Maxxinisto,” in a spot produced by Ryan ReynoldsMaximum Effort team.
  • In a new Today interview, Tucci says revisiting the story two decades later feels fresh because shifts in journalism, AI, and the internet now shape the world the characters move through.
  • He credits costume designer Patricia Field with unlocking his eye for menswear during the first film, saying it expanded how he thinks about clothes.
  • He shares a favorite find from his closet, a weathered 1940s Chicago police leather jacket made from horsehide that he discovered in a thrift shop and now keeps as a prized piece.
  • He returns as Nigel in the sequel and leans into his off‑screen style persona, using interviews and a tongue‑in‑cheek retail tie‑in to extend the movie’s fashion‑first buzz.