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Stanley Introduces New Launch Strategy for Limited-Edition Tumblers

To combat chaos and ensure genuine fans access, Stanley partners with EQL for a fairer, bot-resistant launch process.

Stanley tumblers are displayed on a shelf at a Dick's Sporting Goods store on February 02, 2024 in Daly City, California. The wildly popular Stanley mugs are going viral again, this time many of the users are claiming that the products contain lead.
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The new chocolate gold Stanley tumbler.
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Overview

  • Stanley's latest limited-edition Chocolate Gold Quencher launch aims to calm frenzy at stores and online.
  • The partnership with EQL introduces a pre-sale sign-up system to deter bots and resellers, ensuring tumblers reach true fans.
  • Customers had a window to sign up for a chance to buy the tumbler, with entries analyzed for authenticity.
  • The new approach seeks to provide a more equitable and stress-free shopping experience for Stanley enthusiasts.
  • Stanley evaluates the Chocolate Gold launch's success as it considers future collaborations with EQL.