Stanley Introduces New Launch Strategy for Limited-Edition Tumblers

To combat chaos and ensure genuine fans access, Stanley partners with EQL for a fairer, bot-resistant launch process.

Stanley's latest limited-edition Chocolate Gold Quencher launch aims to calm frenzy at stores and online.
The partnership with EQL introduces a pre-sale sign-up system to deter bots and resellers, ensuring tumblers reach true fans.
Customers had a window to sign up for a chance to buy the tumbler, with entries analyzed for authenticity.
The new approach seeks to provide a more equitable and stress-free shopping experience for Stanley enthusiasts.
Stanley evaluates the Chocolate Gold launch's success as it considers future collaborations with EQL.