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Stakeholders Question Financial Viability of Proposed R360 Rugby League

Broadcasters and league officials doubt its income assumptions, warning of a looming clash with established club competitions

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Premiership Rugby is confident in the quality of the product and believes the era of instability is over
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Overview

  • R360’s prospectus proposes a ‘grand prix’ format of 12 franchises (eight men’s, four women’s) staging two sets of eight matches at 16 international venues with players offered around £500,000 salaries
  • Organizers have not named any investors, broadcasters or franchise locations, leaving crucial funding and media partnerships unconfirmed
  • Independent analyses estimate annual running costs near £270 million against projected broadcast income of about £150 million, creating a significant funding gap
  • TNT Sports president Andrew Georgiou labels the venture “delusional” and “commercially unsustainable,” questioning how it would grow revenue
  • Premiership Rugby CEO Simon Massie-Taylor says there has been no union engagement and asserts that existing club structures offer deeper roots for sustainable growth