Particle.news
Download on the App Store

Stack's Bowers' 90th-Anniversary Treasure Hunt Hits Boston as First Prize Is Claimed

The free promotion uses daily social media riddles with in-store redemptions to steer newcomers toward coin collecting.

Overview

  • Boston's five-day hunt runs Oct. 7–11 with clues posted at 10 a.m., and Wednesday's prize is an 1881 Morgan silver dollar, according to the company.
  • Tuesday's winner, identified as Tim Salerno, found a hidden certificate in Downtown Crossing and redeemed it for a 1907 $2.50 gold coin.
  • Each day a certificate is hidden at an iconic site, finders must take a selfie with it and then claim the coin at Stack's Bowers' Boston gallery.
  • Prizes in each city total up to about $10,000 over five days, with individual awards ranging from roughly $300 to a grand prize near $3,500.
  • After Boston, the series moves to New York City Oct. 14–18, Philadelphia Oct. 21–25, and Miami Oct. 28–Nov. 1, with participants free to keep prizes or sell them back to the gallery.