Squishmallows Maker Sues Build-A-Bear Over Alleged Knockoffs

Jazwares, backed by Warren Buffett, claims Build-A-Bear's Skoosherz line infringes on its popular Squishmallows toys.

Jazwares, owned by Warren Buffett's Berkshire Hathaway, is suing Build-A-Bear over its Skoosherz line, claiming they are knockoffs of its Squishmallows.
Build-A-Bear countersued, seeking a declaration that it has not infringed Jazwares’ rights, arguing Skoosherz are based on its own plush animals.
Squishmallows, popularized during the pandemic and known for their distinctive design, have been a major success, with millions sold globally.
The legal battle highlights the intense competition in the plush toy market, with both companies seeking to protect their intellectual property.
This is not Jazwares' first legal action to protect Squishmallows; it has previously sued Alibaba and others over counterfeit versions.