Overview

• The concluding six-episode run debuted at number one in all 93 Netflix Global Top 10 lists and drew 60.1 million views in its first three days.
• Season 3’s launch generated 4.56 billion social media impressions across Netflix’s global channels, the highest campaign total in the service’s history.
• The finale propelled Seasons 1 and 2 back into the Netflix Global Top 10 for non-English TV, with Season 2 ranking third and Season 1 ranking sixth.
• With nearly 600 million views for its first two seasons and record-breaking figures for its conclusion, the franchise now stands as Netflix’s most-watched non-English series.
• More than 80 percent of Netflix members have viewed Korean content, underscoring Squid Game’s role in driving the platform’s broader K-drama strategy.