Overview
- Lee Byung-hun and Yim Siwan will present a special segment on M Countdown during KCON LA’s opening night on August 1 at Crypto.com Arena.
- Yim Siwan’s sold-out K-Culture Night on July 31 will feature a conversation about his journey from ZE:A member to screen actor.
- KCON LA 2025 takes place August 1–3 at the Los Angeles Convention Center and Crypto.com Arena with performances by top K-pop artists.
- Amazon Music holds exclusive streaming rights, offering festival coverage on Twitch and Prime Video.
- CJ ENM’s integration of film partnerships and live concerts highlights South Korea’s strategic push in cultural exports.