Overview

• Season 3 amassed 3.2 billion minutes viewed in the U.S. during June 23–29, marking the year’s second-largest weekly total behind Season 2’s 4.6 billion.
• The finale’s frontloaded audience delivered 130 million views and 797 million hours over 90 days, roughly half the debut totals of Season 1.
• Nielsen data shows Season 3 drew 44% of its watch time from Hispanic viewers and 58% from adults 18–49, with 32% under 35.
• Despite declining viewership, the Squid Game franchise remains in Netflix’s all-time top 10 most-viewed titles across its three seasons.
• Season 3’s performance underscores Netflix’s continued success with global originals as the series wraps its final chapter.