Overview

• Season 3 tallied 60.1 million views in its first three days, breaking Netflix’s record for most views in a show’s debut window.
• It became the first series to claim the number one spot on weekly Top 10 lists in all 93 countries where Netflix tracks chart data.
• The final season entered Netflix’s non-English Top 10 at number nine despite having only three days of viewership in its premiere week.
• Immersive fan activations spanned more than 25 countries and six continents, drawing 273,000 participants and generating over 4.56 billion social impressions.
• Over 80 percent of Netflix members have watched Korean titles, highlighting the platform’s expanding investment in Korean content.