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Squid Game Season 3 Shatters Netflix Viewing Records in Three-Day Debut

Netflix’s most-watched global launch to date coincides with a U.S. household decline alongside a polarized reception

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Overview

  • The third season drew 60.1 million views in its first three days, setting a new Netflix record and claiming the No. 1 spot in 93 countries.
  • In the U.S., the premiere averaged 1.6 million households, a 17% drop from Season 2’s debut, Samba TV data shows.
  • Rotten Tomatoes critics scored Season 3 at 80%, accompanied by a 50% audience approval rating that marks the franchise’s lowest viewer score.
  • Netflix hosted a global activation tour capped by a June 28 event in Seoul that drew over 38,000 fans.
  • A surprise Cate Blanchett cameo fueled unconfirmed spin-off speculation about a U.S. version, though creator Hwang Dong-hyuk stated the finale was meant as a social critique.