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Squid Game Season 3 Sets Netflix Record With 60.1 Million Views in Three Days

It shattered Netflix premiere records, sparking early spin-off talks after a surprise Hollywood cameo.

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Overview

  • The season secured the No. 1 spot in all 93 countries where Netflix reports Top 10 data, dethroning The Waterfront after its week-long reign.
  • Season 3 amassed 60.1 million views across six episodes from June 27–29, eclipsing the streamer’s previous three-day debut record.
  • U.S. household tune-in averaged 1.6 million in its first three days, reflecting a 17 percent drop from Season 2’s 1.9 million debut.
  • Critics scored the final season at 80 percent on Rotten Tomatoes, with viewers giving it a 50 percent rating to mark the series’ most divided reception.
  • Netflix capped its global activation tour with a 38,000-attendee fan event in Seoul, fueling spin-off chatter after Cate Blanchett’s surprise cameo.