Overview

• Squid Game Season 3 amassed 60.1 million views in its first three days, eclipsing the previous Netflix debut-window record.
• The show ranked No. 1 on weekly charts in every country where Netflix publishes Top 10 lists, a first for any series.
• Season 3 generated 4.56 billion social impressions across Netflix’s global channels, marking the highest engagement of the franchise.
• Netflix’s immersive fan activation tour spanned 25 countries and six continents and welcomed 273,000 in-person attendees.
• The tour concluded in Seoul on June 28 with more than 38,000 fans and appearances by creator Hwang Dong-hyuk and key cast members.