'Squid Game' Season 2 Sets Record with 4.9 Billion Minutes Viewed in First Week

The Korean thriller became Netflix’s biggest TV debut ever, dominating U.S. streaming charts during the holiday season.

Season 2 of 'Squid Game' premiered on December 26, 2024, and contributed to a total of 4.9 billion viewing minutes in its debut week, according to Nielsen data.
This record-breaking figure includes viewership of both Season 1 and Season 2, with the latter accounting for over 4 billion minutes in just four days.
The series attracted a young, diverse U.S. audience, with 64% of viewers aged 18-49 and significant representation across Hispanic, Asian, Black, and White demographics.
'Squid Game' Season 2 became Netflix’s most-watched TV debut ever, achieving 126.2 million views globally within 11 days of its release.
Other popular titles during the same week included 'Virgin River' with 2.2 billion minutes and 'Red One' with 1.8 billion minutes viewed.