Overview
- A company progress report confirms a joint project with the Matsuo‑Iwasawa Laboratory titled "Joint Development of Game QA Automation Technology Using Generative AI," staffed by more than ten researchers and engineers.
- Square Enix targets automation of 70% of quality assurance and debugging by the end of 2027 to improve testing efficiency and establish a competitive advantage.
- The initiative is part of the "Square Enix Reboots and Awakens" medium‑term plan that also prioritizes multiplatform releases and mobile games built around major IP.
- The report says the firm is promoting AI use in its Japan offices, including a company‑wide AI idea contest that advanced selected proposals into internal projects.
- Coverage highlights labor and implementation concerns, citing industry moves at EA and Krafton and a former Respawn QA’s account of AI‑related workflow changes during layoffs.