Square Enix Plans to Slim Down Game Lineup, Improve Marketing

CEO Takashi Kiryu aims for higher quality and diversity in titles, acknowledging past over-reliance on certain genres and IPs.

Square Enix CEO Takashi Kiryu has announced plans to slim down the company's lineup of titles, aiming to ensure higher quality from each game by focusing on fewer, carefully selected new titles.
Kiryu has acknowledged the company's previous over-reliance on certain genres and IPs, such as Dragon Quest and Final Fantasy, and expressed a desire to diversify the company's portfolio.
The CEO has also recognized the company's need to improve its marketing, noting that the shift towards digital content and a diversifying range of devices necessitates more efficient marketing strategies.
Despite the intention to slim down the lineup, Kiryu has also expressed a desire to take on new challenges and enable developers to expand their skill sets, suggesting a focus on both major and indie titles.
The changes come after a period of perceived mismanagement, with the company releasing a large number of games with little fanfare or marketing support.