Overview
- A ribbon cutting is scheduled for Friday at 6:45 a.m., with doors opening at 7 a.m., and the store will operate daily from 7 a.m. to 10 p.m.
- Located at 1188 E. 14th St. at the base of the Centro Callan apartments, the site becomes Alameda County’s sixth Sprouts and adds another option on a corridor bookended by two Safeway stores.
- The location features a produce-centric layout and emphasizes organic and specialty-diet items, including gluten-free, keto, plant-based and non-GMO products.
- Grand-opening festivities run Nov. 14–16 with a pop-up event, 20% off purchases for new Sprouts Rewards sign-ups, reusable goodie bags for the first 200 shoppers Friday and Saturday, and a rose for the first 400 customers on Friday.
- Sprouts says it will buy from regional suppliers such as G&M Farms and Gotham Greens and will donate still-edible surplus to the Alameda County Community Food Bank.