Overview

• Sprite + Tea, available from May 19 to October, comes in regular and zero-sugar varieties and is caffeine-free.
• The beverage was inspired by a 2023 TikTok trend where users steeped tea bags in Sprite, sparking internal research and development.
• Coca-Cola refined the formula through multiple rounds of consumer testing to perfect its flavor and amber-colored appearance.
• The product has already received industry recognition, winning a Fabi Award for innovation from the National Restaurant Association Show.
• Sprite + Tea's launch is supported by marketing partnerships with Eastside Golf and artist Monaleo, featuring scan-code perks on packaging.