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21h ago

Sprinkles Cupcakes Shuts All Company-Owned Stores Nationwide After Final Day Dec. 31

Company leaders describe a shift away from operating company-owned bakeries, a move the founder underscored by calling Dec. 31 the final day.

A closed Sprinkles Cupcakes bakery is in Highland Village, Houston, Texas, on December 31, 2025. (Photo by Reginald Mathalone/NurPhoto via Getty Images)
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STORY MATCHER FOR ROBERT MACPHERSON -- Erin Frederic fulfills a customer's order for cupcakes at Sprinkles Cupcakes in the Georgetown neighborhood of Washington, DC, August 2, 2012. First opened in 2005 in Beverly Hills, California, as what the owners claim was the world's first exclusively cupcake bakery, the store quickly became a hit, expanded throughout the United States and soon will open overseas.
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Overview

  • The Disney Springs bakery in Walt Disney World is confirmed closed, with on-site checks on Jan. 1 showing covered windows and posted closure notices.
  • Workers say they received as little as one day of notice before layoffs, prompting widespread criticism in comments on the brand’s social accounts.
  • Sprinkles’ ordering platform stopped accepting dates after Dec. 31 and store hours disappeared from listings, while the brand’s Instagram presence was removed.
  • A statement reported to KTLA said the company will transition away from operating company-owned bakeries, and no detailed reason for the shutdown has been provided.
  • At closure, reports cited roughly 20–21 storefronts and about 25 Cupcake ATMs; founder Candace Nelson, who sold the company in 2012, confirmed the shutdown but said she has no operational role.