Spotify's 'Sound Town' Matches Users with Unexpected City

Burlington, Vermont emerges as a popular match in Spotify's new feature, surprising many users.

Spotify's annual feature, Spotify Wrapped, has introduced a new feature called 'Sound Town' that matches users to a city where residents share their music taste.
Many users have been surprised to find themselves matched with Burlington, Vermont, a small city with a population of about 45,000.
Artists such as boygenius, Big Thief, and Taylor Swift are popular among those matched with Burlington, suggesting a trend in the listening habits of the city's residents.
Despite the surprise, some users have found the match fitting, citing Burlington's reputation as a diverse, forward-thinking city steeped in arts and culture.
Spotify has stated that the 'Sound Town' feature is objective and entirely driven by a user's listening history, with about 0.6% of users being matched with Burlington.