Spotify Wrapped 2023 Reveals Taylor Swift as Most-Streamed Artist

New features introduced include 'Me in 2023', 'Sound Town', and an AI DJ, as user engagement continues to grow.

Spotify Wrapped 2023 has been released, revealing Taylor Swift as the most-streamed artist globally with over 26.1 billion streams since January 1.
The most-streamed song globally is 'Flowers' by Miley Cyrus, with more than 1.6 billion streams.
Spotify Wrapped 2023 introduces new features such as 'Me in 2023', which categorizes users into one of 12 'listening characters' based on their listening habits, and 'Sound Town', which matches users to a city based on their listening preferences.
Spotify's AI DJ, a new feature, provides a personalized experience based on users' listening habits in 2023, offering commentary around top artists, genres, and songs.
Spotify Wrapped has grown significantly in popularity, with user engagement increasing from 30 million in 2017 to over 156 million in 2022.