Spotify Unveils New Revenue-Sharing Model for Video Creators

Spotify will start paying video podcast creators based on engagement, aiming to rival YouTube's dominance in the video space.

Spotify's new Partner Program will launch in January 2025, allowing creators to earn revenue from both ad-supported and subscription-based streams.
Creators in the US, UK, Canada, and Australia can qualify by meeting specific streaming and content criteria, including 10,000 streamed hours and 2,000 unique users in 30 days.
Spotify Premium subscribers will enjoy ad-free video podcasts, enhancing the viewing experience and potentially increasing video consumption.
Rebranded as Spotify for Creators, the platform offers enhanced analytics, monetization options, and tools for promoting content through short-form clips.
With over 300,000 video podcasts and growing user engagement, Spotify's video strategy aims to compete directly with YouTube's established market.