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Spotify to Hike Premium Subscription Fees by €1 in September

Spotify says the adjustment is part of its strategy to enhance profitability through ongoing product innovation after revenue growth missed analyst expectations.

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Spotify incrementará el precio de su suscripción Premium a 11.99 euros al mes en mercados como México, en un intento por mejorar sus márgenes de beneficio.
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Overview

  • Individual Premium plans will rise from €10.99 to €11.99 each month in Europe, South Asia, the Middle East, Africa, Latin America and the Asia-Pacific region starting in September.
  • In Mexico, the individual plan fee moves up from 129 to 139 pesos and subscribers will receive an email notification next month detailing the change.
  • In Q2 Spotify reported revenue of $4.835 billion, marking a 10% year-on-year increase that fell short of analyst forecasts while its paid subscriber base grew 12% to 276 million.
  • Spotify’s share price climbed about 3% before the market opened following the announcement, extending a roughly 40% gain so far this year.
  • Executives say the price rise will help optimize margins as content licensing and staffing costs increase.