Particle.news
Download on the App Store

Spotify to Bring Music Videos to U.S. and Canada in Coming Weeks

A new NMPA direct‑licensing agreement opens a rights pathway that enables the rollout.

Overview

  • Spotify confirmed the feature is coming in the coming weeks, though it has not announced a specific launch date.
  • An NMPA Opt‑In Portal for publishers opened Nov. 11 and runs through Dec. 19, facilitating U.S. audiovisual licenses under a new direct pact.
  • Spotify says the agreements will increase royalties for independent publishers and songwriters in exchange for rights to build new video features.
  • It remains unspecified which subscriber tiers in the U.S. and Canada will get access at launch, though reporting points to a Premium‑only model as used overseas.
  • The feature uses an in‑app toggle between audio and video and follows earlier beta rollouts across dozens of international markets as Spotify positions itself against YouTube Music.