Spotify Tightens AI Rules, Backs Credits Standard, Rolls Out New Spam Filter

Overview

• Spotify introduced a vocal‑imitation policy that allows AI voice cloning only with the imitated artist’s authorization and says unauthorized deepfakes or replicas will be removed.
• Starting this autumn, a new music spam filter will be phased in to identify bad‑actor accounts, label their uploads, and stop recommending those tracks to protect royalties.
• The company will support DDEX’s metadata standard for disclosing AI use in vocals, instrumentation or post‑production and will display those credits in the app once partners submit them.
• Spotify is testing distributor‑side blocks to stop fraudulent uploads at the source and is investing in faster review of “out of place” content, including pre‑release reporting by artists.
• Executives highlighted prior enforcement with more than 75 million spam tracks removed in the past year and said fully AI‑generated music currently draws minimal listener engagement.