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Spotify Starts Rolling Out In-App One-to-One Messaging in Select Markets

The mobile-only Messages relaunch targets deeper sharing and retention for users 16 and older after Spotify’s 2017 retreat.

Overview

  • Spotify says Messages begins a gradual rollout this week on mobile for both free and Premium accounts, limited to users aged 16 and up in selected markets.
  • The feature supports individual chats only at launch, letting people share songs, playlists, podcasts and audiobooks with text and emoji reactions.
  • Safety tools include message request controls, block and report options, and industry‑standard encryption, with automated detection and human review for reported content.
  • Spotify has not listed all launch markets, with several reports pointing to Latin America as likely; a September 1 start date reported by one outlet remains unconfirmed.
  • The company is reviving in‑app chat dropped in 2017, citing a larger 696 million‑user base and a push to boost engagement as subscription price increases take effect in September in many regions.