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Spotify Sets New AI Safeguards With Impersonation Rule, Spam Filter and AI Credit Disclosures

Spotify says it removed 75 million spam tracks over the past year to protect royalties.

Overview

  • New impersonation rules allow vocal cloning only with the artist’s authorization, with a legal claim process for takedowns and tests under way with distributors to block fraudulent deliveries to artist pages.
  • A music spam filter will roll out this fall to flag mass uploads, duplicates, SEO hacks and ultra‑short track abuse, tagging offenders and removing their tracks from recommendations with a conservative launch to limit false positives.
  • Spotify will support DDEX’s industry standard for AI disclosures in music credits, displaying submitted details on where AI was used such as vocals, instrumentation or post‑production as labels and distributors provide the data.
  • The company says engagement with AI‑generated music remains minimal and is not meaningfully affecting streams or revenue distribution for human artists.
  • Partners backing the disclosures effort include Amuse, Believe, CD Baby, DistroKid, EMPIRE, FUGA and others, reflecting a coordinated supply‑chain approach to transparency.