Overview

• A new impersonation policy bans unauthorized AI voice clones and deepfakes, with tighter action on fraudulent uploads to other artists’ profiles.
• A music spam filter will roll out conservatively over the coming months to tag mass uploads, duplicates, SEO hacks and ultra‑short tracks, and to remove them from recommendations.
• Spotify will support DDEX’s AI-disclosure standard so credits can specify AI use in vocals, instrumentation or post‑production, with 15 labels and distributors committed to adopt it.
• The company reports removing 75 million spam tracks in the past 12 months and says engagement with AI‑generated music is currently minimal and not meaningfully shifting payouts.
• Executives deny creating or promoting AI music for financial benefit, stating all tracks are uploaded by licensed third parties and editorial playlists prioritize listener relevance.