Overview
- The Financial Times reports Spotify is preparing a U.S. subscription hike for the first quarter of 2026, and the company has not confirmed the timing or size.
- The move would be the first U.S. change since July 2024, and the individual plan currently costs $11.99 per month.
- Spotify’s third quarter showed strong scale with 713 million monthly active users and 281 million premium subscribers but weaker monetization as premium ARPU fell 4% and ad revenue dropped 6%.
- JPMorgan estimates a $1 monthly increase in the U.S. could add roughly $500 million in annual revenue, with Deutsche Bank noting investor caution over pricing timing.
- Leadership is set to shift early next year as Daniel Ek becomes executive chair and Gustav Söderström plus Alex Norström assume co-CEO roles.