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Spotify Rolls Out Taste Profile Beta to U.S. Premium Users

The test lets listeners tell Spotify in plain language what to show or hide on their Home feed to give the company data on user-directed recommendation controls.

Overview

  • Spotify began rolling Taste Profile to U.S. Premium listeners aged 18 and older on September 23, 2026 as a limited beta after earlier trials in New Zealand.
  • Taste Profile displays Spotify’s summary of a listener’s taste across music, podcasts, and audiobooks and accepts natural-language inputs under a “Tell us more” box to change recommendations.
  • User inputs typically update Home feed suggestions within a few hours, and listeners can edit or delete their Taste Profile notes at any time.
  • The tool is accessible from the mobile app by tapping a profile picture and selecting Taste Profile, but it is restricted to Premium accounts in the U.S. with no timetable for wider release.
  • Spotify positions the feature as a step toward explainable, controllable recommendation systems that can alter Discover Weekly, Made for You mixes, and Spotify Wrapped and that builds on existing exclusion tools and a parental toggle to keep kids’ music out of adult recommendations.