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Spotify Rolls Out One-on-One In‑App Messages in Select Markets

The rollout is designed to keep recommendation chats inside Spotify to drive engagement and discovery.

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Overview

  • Messages begins rolling out this week on iOS and Android for Free and Premium users aged 16 and older in select markets, with broader availability planned in the coming weeks.
  • Chats are limited to one-on-one threads started from the Now Playing share button, with an inbox accessible from the profile photo.
  • You can only message people you’ve previously interacted with on Spotify—such as via Jams, Blends, Collaborative Playlists, or Family/Duo—or via a request that the recipient must accept.
  • Controls include accepting or rejecting requests, blocking users, and opting out entirely; messages are encrypted in transit and at rest but are not end‑to‑end encrypted, with proactive scanning and human moderation for harmful or unlawful content.
  • Initial coverage points to a Latin/South America launch first, with expansion to the U.S., Canada, Brazil, the EU, the U.K., Australia, and New Zealand expected; the feature revives in‑app messaging that Spotify discontinued in 2017.