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Spotify Rolls Out In‑App Messages in Select Markets

The company pitches the tool as a way to keep recommendations inside Spotify, boosting engagement against rival services.

Spotify sumó un mensajero para que los usuarios puedan compartir contenido dentro de la plataforma
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Overview

  • The feature begins deploying this week on mobile for users 16 and older across both Free and Premium accounts in selected markets.
  • Messages support one‑to‑one chats only at launch, letting users share songs, playlists, podcasts, and audiobooks with text and emoji reactions.
  • Safety controls include encryption in transit and at rest, the ability to accept or reject requests, options to block or report, and automated checks with moderator review of flagged content.
  • Spotify will suggest contacts based on prior in‑app connections such as Family or Duo plans, collaborative playlists, Jams, and Blends.
  • The rollout revives a messaging experiment dropped in 2017, comes as Spotify reports 696 million monthly active users in Q2 2025, and is framed as a complement to sharing on services like Instagram or WhatsApp.