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Spotify Rolls Out In-App Messages for One-to-One Sharing

The mobile-only feature seeks to keep sharing inside Spotify to strengthen recommendations.

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Overview

  • The rollout begins this week for Free and Premium users aged 16 and older in select markets, with expansion to the U.S., Canada, Brazil, the EU, the U.K., Australia and New Zealand planned in the coming weeks.
  • Users can start chats from the Now Playing share button to send songs, podcasts or audiobooks, reply with text and emoji, and find threads in a new inbox under the profile icon.
  • Messaging is limited to one-on-one conversations with people you have previously interacted with on Spotify or who approve a request, and users can block accounts, report content or turn Messages off in settings.
  • Spotify says messages are encrypted in transit and at rest but not end-to-end and will be scanned by proactive systems, with human moderators reviewing reported content.
  • The feature revives in-app messaging removed in 2017 and is positioned to complement sharing to apps like Instagram, WhatsApp and TikTok rather than replace them.