Overview

• Spotify has seen a significant increase in iOS users upgrading to Premium subscriptions after adding external payment links to its app.
• The changes follow a U.S. District Court injunction requiring Apple to allow developers to direct users to external payment methods without paying commissions.
• Spotify’s updated iOS app now includes a 'Premium Destination Page,' offering pricing details and a link to complete purchases on its website.
• Initial data shows higher conversion rates for Premium subscriptions on iOS compared to Android, supporting the impact of Apple’s compliance with the ruling.
• Apple is appealing the injunction, while developers like Spotify continue to capitalize on the new payment flexibility with features like audiobook purchases.