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Spotify Removes 75 Million Spam Tracks, Unveils Impersonation Rules, AI Disclosures and New Spam Filter

The company plans targeted rules and disclosures to curb fraud without penalizing legitimate creators.

Overview

  • Spotify says it removed more than 75 million spammy tracks over the past 12 months as AI tools accelerated mass, low-quality uploads.
  • A new impersonation policy bans unauthorized AI voice clones and other vocal deepfakes unless the impersonated artist has authorized their use.
  • The platform will roll out a music spam filter this fall that flags mass uploads, duplicates, SEO hacks and artificially short tracks, then stops recommending them, with a conservative deployment.
  • Spotify is backing a DDEX-developed metadata standard for AI disclosures in credits and plans to display where AI was used as labels and distributors submit the information, with 15 partners committed.
  • The company says engagement with AI-generated music is minimal and rejects claims that it adds or promotes AI tracks in playlists for financial benefit.