Overview
- New monthly rates in the U.S. rise to $12.99 for Individual, $18.99 for Duo, $21.99 for Family, and $6.99 for Student.
- The updated prices take effect on subscribers’ February billing dates, with email notifications going out over the next month.
- This is Spotify’s third U.S. price increase since 2023, following hikes in July 2023 and June 2024.
- The new U.S. pricing places Spotify above Apple Music and YouTube Music on comparable individual plans.
- Shares rose in premarket trading after the announcement, as the company continues to lean on pricing to lift revenue.