Overview
- All U.S. Premium tiers rise to new monthly rates: Individual to $12.99, Duo to $18.99, Family to $21.99, and Student to $6.99.
- The same price changes roll out in Estonia and Latvia, with affected users receiving email notifications and new sign-ups paying the updated rates immediately.
- The move marks Spotify’s third U.S. increase since 2023 after more than a decade of stable pricing prior to those hikes.
- Spotify frames the update as funding for product improvements and creator support, following recent rollouts such as lossless audio, music videos and AI-driven tools.
- Analysts see revenue upside from the changes, with JPMorgan previously estimating roughly $500 million from a $1 U.S. price increase, as Spotify’s rates now exceed Apple Music and YouTube Music on individual plans.