Overview
- The new pricing takes effect on subscribers’ February billing dates, with emails going out to affected users, and new customers seeing the higher rates immediately.
- U.S. monthly tiers move to $12.99 for Individual, $6.99 for Student, $18.99 for Duo, and $21.99 for Family.
- This update applies to the United States, Estonia and Latvia and represents the third U.S. increase since 2023.
- The changes leave Spotify’s individual plan priced above major rivals like Apple Music and YouTube Music at $10.99.
- Spotify shares rose in premarket trading after the news, and the company cites large paid and active-user bases with limited churn following prior hikes.