Overview
- Individual, Duo, Family and Student tiers will rise to $12.99, $18.99, $21.99 and $6.99 per month, respectively.
- Existing customers will be notified by email, with new prices applied on their next bill in February; new sign-ups see the higher rates immediately.
- Spotify describes the move as an occasional pricing update to reflect the service’s value and to reinvest in the platform and creator payouts.
- This is the third U.S. increase since 2023, following similar international hikes last year, and leaves Spotify costlier than Apple Music and YouTube Music’s $10.99 individual plans.
- Reports indicated shares rose in premarket trading after the announcement, as investors assessed the revenue boost from higher subscription fees.