Spotify Nears Launch of 'Lossless' Audio Tier Amid Branding Changes

After years of anticipation and multiple branding shifts, Spotify is reportedly close to launching its high-quality audio service, now dubbed 'Spotify Lossless'.

• Spotify's upcoming 'Lossless' audio tier, previously known as Spotify HiFi and Music Pro, is close to launch, offering CD-quality streaming.
• Leaked UI elements and screenshots reveal features like a device compatibility checker and streaming up to 2,117kbps.
• Despite the higher quality audio, Spotify plans to charge more, contrasting with Apple Music's free lossless audio service.
• The service has faced delays and rebranding over the years, initially announced in 2021 but yet to be launched.
• Spotify's move to higher-priced audio tiers faces challenges as consumer ability to discern audio quality varies with age.

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