Overview
- U.S. monthly rates rise to $12.99 for Individual, $18.99 for Duo, $21.99 for Family, and $6.99 for Student.
- The new prices take effect in February 2026, with affected subscribers set to receive email notices.
- The company describes the change as an occasional adjustment that reflects its value and helps support creators.
- This is the third U.S. increase in a few years, following earlier hikes in markets including Germany, the UK, Switzerland, and Australia.
- User backlash surfaced on Reddit with some pledging to cancel, while JP Morgan estimates a $1 U.S. increase could yield roughly $500 million in annual revenue.