Overview
- New U.S. rates move to $12.99 for Individual (from $11.99), $6.99 for Student (from $5.99), $18.99 for Duo (from $16.99) and $21.99 for Family (from $19.99).
- The changes take effect on subscribers’ February billing dates, and customers in the U.S., Estonia and Latvia will receive email notifications.
- This marks Spotify’s third U.S. price increase since 2023, following hikes in July 2023 and June 2024, and follows similar rises in other markets last year.
- Spotify describes the adjustments as occasional updates that reflect the service’s value and help it keep delivering a great experience and benefit artists.
- Investors reacted positively with shares rising in premarket trading, even as competitors like Apple Music and YouTube Music still charge $10.99 for individual plans.