Overview
- Spotify unveiled Reserved at its Investor Day in late May 2026 to offer selected users early access to tickets for participating tours.
- The system will score in-app behavior — plays, time listened, shares, follows and other interactions — to identify eligible “true fans.”
- Chosen Premium subscribers aged 18 and over can buy up to two tickets during a short exclusive window, generally about a day before public sale.
- Purchases are completed on external ticketing partners’ sites so fees, refunds, delivery and ticket policies remain governed by those partners.
- Spotify says Reserved works with more than 40 ticket partners and has already driven over €1 million in ticket sales for artists, and the company plans a phased U.S.-first rollout with expansion to other markets to watch for.