Overview
- Spotify rolled out the Memberships product on Tuesday, Oct. 20, 2026, making the feature available to eligible creators in 34 initial markets including the U.S., U.K., Canada, Australia, and much of Europe and Asia.
- Memberships let hosts sell multi‑tier subscriptions with creator‑defined perks such as exclusive audio or video, bonus episodes, early access, fewer ads, and archive access on their show pages.
- Creators must host shows on Spotify for Creators or Megaphone and meet low entry thresholds of three published episodes, 100 listeners or viewers, and 100 consumption hours in the prior 30 days to qualify.
- Spotify says creators keep 90% of membership revenue, member signups appear on show pages, and reporting from TechCrunch indicates purchases will be completed on the web rather than through in‑app stores.
- The feature is integrated with Spotify tools for discovery, checkout, targeted promotions, member badges, welcome clips, analytics, and exportable member contact data, and it follows a preview at Spotify’s Investor Day as part of a broader push to monetize creators.